Currently Esteban holds positions as the Global Beauty Director for Spalt Group and Beauty Editor for Vogue Portugal
Global Beauty Director, Spalt Group
As Global Beauty Director of the Spalt Group, Esteban G Villanueva leads beauty communications and brand strategy across the Nordic market, working with some of the industry’s most renowned names, including Estée Lauder, MAC Cosmetics, Charlotte Tilbury, Kevin Murphy, Rabanne, Jo Malone, Clinique, and Sephora. His role bridges editorial sensibility with strategic insight, shaping how beauty brands engage with media, consumers, and cultural trends.
With a background in communications strategy and beauty editorial, Esteban approaches brand storytelling with a deep understanding of industry dynamics. His work extends beyond traditional PR, crafting narratives that resonate, positioning brands within the larger beauty conversation, and anticipating shifts in consumer perception. Under his leadership, Spalt Group continues to elevate beauty brands through thoughtful storytelling, media strategy, and innovative campaigns.
Beauty Editor, Vogue Portugal
As the contributing Beauty Editor for Vogue Portugal, Esteban curates the magazine’s print beauty edits and op-eds, exploring the evolving relationship between beauty, identity, and culture. His work goes beyond product curation, delving into the emotional, psychological, and societal aspects of beauty, bringing a sharp, introspective voice to the conversation.
With a focus on long-form storytelling, he examines trends, mental health, and the deeper narratives shaping the industry. From dissecting the power of nostalgia in beauty to questioning the illusions of modern self-care, his editorial work reflects a nuanced, intellectual approach—one that challenges conventions while celebrating beauty’s artistry and significance.